CHILDREN'S MERCY

The visual approach I took with Children's Mercy fundraising emails and direct mail emphasized the hope that drives child-centered care. Vibrant, uplifting visuals and heartfelt storytelling aligned with the brand’s identity and appealed to donor's emotions. Photography showcases real patients and families, reinforcing the tangible impact of donor support. Typography ensures clarity while callouts, pull quotes, and before-and-after visuals enhance storytelling. The creative reflects strategic goals by reinforcing leadership in pediatric care and donor impact.