AMERICARES

For this Americares Giving Tuesday campaign, I paired photography taken at recent disasters with continuous line art. The combination served as a living timeline, illustrating both the global reach of Americares and their consistent presence as a common thread in disaster relief. The powerful, real-life imagery and succinct messaging evoke empathy and position the donor as an active responder. Consistent visuals and messaging across video, social, email, and direct mail create a seamless, multichannel experience.