FRESH AIR FUND

The Fresh Air Fund is a nonprofit organization that provides free summer experiences to children from New York City’s underserved communities. This creative supported fundraising efforts. By blending heartfelt storytelling, clear calls to action, and engaging design, it presents FAF's mission with emotional resonance, using camper quotes and impactful visuals to connect with supporters. Touch points guide users from awareness to action—inviting them to follow on social media, share their opinions, and ultimately donate. With mobile-friendly layouts, strategic CTAs, and a focus on relationship-building, the visuals nurture supporters and inspire deeper engagement.