VIDEO
I art directed several videos for Fresenius Medical Care, including patient education, patient experience, and lobby displays. My role encompassed sourcing existing footage or creating original artwork, collaborating with copywriters to develop storyboards—either freehand or digitally—and selecting appropriate music and voice talent. I also managed contributions from animators and illustrators to ensure cohesive and engaging visual narratives. These videos aimed to translate complex medical information into accessible, empathetic content that resonates with patients and healthcare professionals alike.