MULTIPLE SCLEROSIS of CANADA

For fundraising materials for Ms Canada, I used bold, consistent visuals and messaging across email, social, display, and web to drive urgency and highlight impact. By emphasizing limited-time matching opportunities, the campaign makes donations feel more valuable and time-sensitive. Friendly, inclusive illustrations replace guilt with hope, while clear, action-driven CTAs like “Match My Gift” make it easy to give. The messaging centers on donor empowerment—framing each gift as progress toward a future free of MS—creating a cohesive and compelling experience that encourages immediate action.