US OLYMPIC COMMITTEE

This integrated campaign for the U.S. Olympic & Paralympic Committee guides donors through a powerful journey—from awareness to action—by revealing a little-known truth: U.S. athletes receive no government funding. I art directed the cross-channel creative, using gymnast Shilese Jones’ story to humanize the need and build emotional urgency. Across email, social, display, and direct mail, bold visuals and handwritten copy emphasized grit and perseverance, culminating in the call to “match her grit.” The campaign educates, inspires, and activates donors to help athletes finish what they started. This client initially only requested direct mail creative, but because of the digital applications, hired our agency to take over their digital work as well.